a month agoMalta Tourism Authority deny value of Man Utd deal

first_imgTagsPremiership NewsAbout the authorIan FerrisShare the loveHave your say Malta Tourism Authority deny value of Man Utd dealby Ian Ferrisa month agoSend to a friendShare the loveMalta’s minister for tourism, Konrad Mizzi, has denied reports claiming the department will pay close to €20 million (US$22 million) over three years for its sponsorship deal with Manchester United, reports, www.sportspromedia.com/.The Premier League outfit agreed a deal with the Maltese government and the Malta Tourism Authority (MTA) earlier in September to promote the country as a tourist destination. The agreement will see the Visit Malta brand given advertising space at Old Trafford, United’s home stadium, and also publicity via the club’s digital marketing channels,It was first reported by the Times pf Malta on 23rd September that the contract is valued at €20 million over three years.However, Mizzi has branded the report as ‘fake news’ in a series of posts on social media, while also describing the valuation of the deal as ‘meaningless and extraordinary’. The MTA has since released its own statement refuting the Times report.’The article is clearly based on the journalist’s own speculation and assumptions, in an attempt to create a negative aura around the partnership agreement concluded between the MTA, Visit Malta, and Manchester United,’ the statement read.’Although the cost of the actual partnership is commercially sensitive, the figure invented by the said journalist is a complete fabrication and nowhere close to the actual committed funding, which is in line with the Malta Tourism Authority’s marketing budget.’According to the Times of Malta, a source told the newspaper that the deal was ‘directly negotiated between the MTA officials and Manchester United’s commercial arm and no agents were involved’. last_img

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