Cultural routes as a niche in the development of cultural tourism

first_imgCultural tourism in Croatia is treated as one of the most promising tourism products, but it is still developing slowly and without any real vision and strategy. For starters, it would certainly be good if the cultural routes were visible somewhere on the internet, well presented, networked with all the relevant information. But as we can see on the official website Association “Tur Kultur”, there is only a white background and a message – Error establishing a database connection. Croatia is among the leading destinations in Europe in the number of protected tangible and intangible cultural assets by UNESCO. And if we know how every tenth guest is motivated to come to Croatia by cultural sights and events, as well as through the prism of quality tourist content, then we can certainly conclude that cultural tourism is one of the important directions of tourism development. CHARLES BONAPARTE: AFTER JESUS ​​CHRIST NAPOLEON IS THE SECOND HISTORICAL PERSON WHO IS MOST RESEARCHED ON THE GOOGLE SEARCH But we can boast of as many as nine European cultural routes that pass through our territory. These are the route of St. Martin, the Route of the Olive Tree, the Route of the Vine, the European Route of Cemeteries, the European Route of Historic Thermal Towns, ATRIUM – Architecture of 20th Century Totalitarian Regimes, Roman Emperors and the Danube Wine Route, Destination Napoleon and the Phoenician Route. If cultural routes are not already visible and live in the field, it would be good to at least “live” online. Obviously a lot more education is needed. “Each workshop or seminar was thematically and geographically determined, ie they concerned the potential of specific routes in each area. In Gospić we held two workshops – Cluster of tourist routes – Designing a tourist product in rural and cultural tourism and Cultural Route Nikola Tesla, in Osijek we talked about the European cultural route of Art Nouveau Réseau Art Nouveau Network, in Karlovac about the European cultural route – Destination Napoleon, and Vukovar on Tourist valorization of cultural and thematic routes. At the workshops, we actively worked on designing new tourist products related to these routes. Of course, with estimates of cost-effectiveness, ie economic effects of all individual routes, and we also opened talks on the possibilities for financing such projects. “, points out the president of the association “Tur Kultur” Dubravka Davidović, who claims that there is great potential in cultural routes and hopes that Croatia will recognize it given that it is at the very top of countries in the number of routes. The association “Tur Kultur”, among other things, has launched an initiative for three new cultural “trails”, such as, for example, the Nikola Tesla route, so we could soon have 12 of them.  One of the ways to develop cultural tourism are cultural routes. Thus, more than 57 European cultural routes pass through 30 countries, and about 90 percent of them extend to rural areas. In addition to synergies, they are subject to financing through various EU funds, which opens the possibility of financing the reconstruction of various neglected cultural facilities, and thus their revitalization. Nine European cultural routes pass through Croatia Cultural tourism is a branch that has a huge potential in Croatia, especially because of our incredibly rich history, diversity and authenticity. In addition to enriching the tourist offer and creating much-needed quality content, cultural routes are also an opportunity for the specialization of tourist guides. In any case, cultural routes are a great complement and need to be developed more and more. But one thing is form, and content is quite another. Regardless of the current active cultural routes, the question is how well they are represented and “alive” and thus in the real function of tourism. It is not enough just to draw a cultural route on a brochure or a map, put a board on certain objects, but to invest in infrastructure, attractive and interesting presentation, added value and finally complete the entire tourist product. If the cultural route is not accepted at the local level, if it is not really active and well presented, then unfortunately we only have the form and not the content of the whole story. There are many more routes along which numerous interesting traces of the cultures of that time have been sown throughout Croatia throughout history. The mission to better present them to the general public, and especially how to sensitize tourism workers to such stories, was accepted by the Association for Tourist and Cultural Routes “Tur Kultur”, which held a series of workshops and seminars under the auspices of the Ministry of Tourism. RELATED NEWS: last_img

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