Innovate like the NFL: 7 steps

first_imgTo push itself forward, the National Football League (NFL) aims to embrace evolution while respecting tradition, Michelle McKenna-Doyle, the NFL’s senior vice president/chief information officer, told CO-OP Think 17 attendees in New York on Wednesday.McKenna-Doyle shares seven ways the 96-year old organization innovates:Make it everyone’s responsibility. Improving the game isn’t just up to the football people. The entire organization needs to be involved, including marketing and information technology.Improve constantly. “We are paranoid. We constantly push ourselves,” she says. “Standing still or marking time is absolutely not an option.”Embrace the future fan. “We have to replenish our fan base,” she says, so the NFL actively seeks out the younger, next generation of football fans. continue reading » 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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