Investing in member relations boosts loyalty

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Sometimes in today’s high-tech world, it still takes an old-fashioned approach to get the job done. When the economy took a downturn in 2008, CUES recognized the opportunity to increase its support to members as they navigated the new and exceptionally challenging business environment. A regionally structured member relations team was put in place to listen to members, uncover their needs and do something about them.“We get a lot of satisfaction in finding out what keeps our members up at night and then offering solutions that ease their worries,” says Dawn Poker, CUDE, CUES’ SVP/chief sales and member relations officer.The new Mergers & Acquisitions Institute (next slated for June 26-29 in Chicago) is one example. Member relations reps on the ground at conferences, league meetings and credit unions discerned a need for more in-depth knowledge of growth opportunities. Turning feedback into action led to this compelling new offering, developed in conjunction with the University of Chicago Booth School of Business. continue reading »last_img

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