Code Computerlove launches viral for Huggies to benefit Operation Smile

first_imgCode Computerlove launches viral for Huggies to benefit Operation Smile  29 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 23 November 2007 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Global health and hygiene company, Kimberly-Clark has launched a fun viral for its nappy brand Huggies.The ‘Baby Moviestar’ viral, created by Manchester digital agency Code Computerlove has been designed to extend the brand’s reach and interaction with parents, and to promote a competition to find the face of Huggies Super-Dry.By simply clicking through to www.huggiesclub.com/uk/moviestar consumers can upload a picture of their children so that they can star in a movie. Once parents have viewed the movie, the site encourages them to email it to a friend or enter the competition, which is being run on www.Bounty.com. The competition winner will feature in a Huggies advert and receive a year’s supply of nappies. Huggies will donate 10p for every entry into the competition to Operation Smile, which provides free cleft lip and palate surgery. Tagged with: Giving/Philanthropy Technologylast_img

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