Cancer Research appoints Celerity to develop data integrity programme

first_img Data management specialist Celerity has been appointed by Cancer Research UK to develop a bespoke data integrity solution for its supporter database to help the charity keep its supporter data in optimum condition.Celerity’s work aims to increase campaign response rates whilst reducing campaign spend. Its data hygiene project with Cancer Research UK will include cleaning and verifying existing data incorporating suppression file analysis.Andrew Lynn, Database Administration Manager at Cancer Research UK, said: “Our aim is to increase our focus on the quality of the donor information we hold, utilising strategic analysis to enable us to communicate more effectively with our valued supporters. Celerity has presented us with a solution that enables us to maximise the value of our data quickly and efficiently.” Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Technology Cancer Research appoints Celerity to develop data integrity programme AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 20 June 2006 | Newslast_img

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