Googles 350 Smart Levis Jacket Goes on Sale This Week

first_img Next-Gen Google Glass Wearable Ready For BusinessCan Smart PJs Help You Get a Good Night’s Sleep? Levi Strauss & Co. spent more than 160 years perfecting denim. Then Google came along and made it even better.Starting Wednesday, shoppers in California, New York, and Massachusetts can snag the new Levi’s Commuter Trucker Jacket with Jacquard by Google.The $350 smart sheath is aimed at urban cyclists, but fits the bill for anyone who prefers wearing technology on their sleeve (literally).LED and haptic feedback let you know about incoming information (via Levi’s)Named after a weaving process, Jacquard embeds technology into clothing, turning your outfit into a gadget to tap or swipe, just like a cell phone. Tiny electronics embedded in a snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device.LED and haptic feedback (i.e. flashing lights and vibrations) let you know about incoming information, while customized controls make it easy to manage messages, phone calls, navigation, and music.Have texts read to you, send calls to voicemail, hear your next direction or updated ETA, and play, pause, or skip through playlists with just a touch of your sleeve.At launch, the jacket is available exclusively at Fred Segal in Los Angeles, Kinfolk in Brooklyn, and Concepts in Cambridge. It will hit virtual and (select) brick-and-mortar Levi’s shelves “soon,” Google project lead Ivan Poupyrev promised.“We started Project Jacquard in 2014 with a vision to create a platform that would allow designers and apparel companies to integrate connectivity directly into the things you love, wear, and use every day,” Poupyrev wrote in an email announcement. “This is an exciting moment for Jacquard that we have been building towards for the past three years.”The program was unveiled at the 2015 Google I/O conference by the Advanced Technology and Projects (ATAP) group. The Jacquard team within ATAP designed conductive yarn for use on industrial weaving machines for mass production.The $350 smart sheath is aimed at urban cyclists (via Levi’s)Early adopters can visit the Jacquard Help Center online to find out more about the Levi’s Commuter Trucker Jacket and all of its high-tech accouterments.Google isn’t the first to try its hand at smart clothes: Fashion icon Ralph Lauren debuted a smart Polo shirt at 2014’s U.S. Open; silver-based thread sensors knitted into the fabric read heart rate, breathing, and stress levels.There is also the NuMetrex sports bra, Sensoria smart socks, Athos capris, and LifeBeam bicycle helmet, among other intelligent garb.Let us know what you like about Geek by taking our survey. Stay on targetlast_img read more