Googles 350 Smart Levis Jacket Goes on Sale This Week

first_img Next-Gen Google Glass Wearable Ready For BusinessCan Smart PJs Help You Get a Good Night’s Sleep? Levi Strauss & Co. spent more than 160 years perfecting denim. Then Google came along and made it even better.Starting Wednesday, shoppers in California, New York, and Massachusetts can snag the new Levi’s Commuter Trucker Jacket with Jacquard by Google.The $350 smart sheath is aimed at urban cyclists, but fits the bill for anyone who prefers wearing technology on their sleeve (literally).LED and haptic feedback let you know about incoming information (via Levi’s)Named after a weaving process, Jacquard embeds technology into clothing, turning your outfit into a gadget to tap or swipe, just like a cell phone. Tiny electronics embedded in a snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device.LED and haptic feedback (i.e. flashing lights and vibrations) let you know about incoming information, while customized controls make it easy to manage messages, phone calls, navigation, and music.Have texts read to you, send calls to voicemail, hear your next direction or updated ETA, and play, pause, or skip through playlists with just a touch of your sleeve.At launch, the jacket is available exclusively at Fred Segal in Los Angeles, Kinfolk in Brooklyn, and Concepts in Cambridge. It will hit virtual and (select) brick-and-mortar Levi’s shelves “soon,” Google project lead Ivan Poupyrev promised.“We started Project Jacquard in 2014 with a vision to create a platform that would allow designers and apparel companies to integrate connectivity directly into the things you love, wear, and use every day,” Poupyrev wrote in an email announcement. “This is an exciting moment for Jacquard that we have been building towards for the past three years.”The program was unveiled at the 2015 Google I/O conference by the Advanced Technology and Projects (ATAP) group. The Jacquard team within ATAP designed conductive yarn for use on industrial weaving machines for mass production.The $350 smart sheath is aimed at urban cyclists (via Levi’s)Early adopters can visit the Jacquard Help Center online to find out more about the Levi’s Commuter Trucker Jacket and all of its high-tech accouterments.Google isn’t the first to try its hand at smart clothes: Fashion icon Ralph Lauren debuted a smart Polo shirt at 2014’s U.S. Open; silver-based thread sensors knitted into the fabric read heart rate, breathing, and stress levels.There is also the NuMetrex sports bra, Sensoria smart socks, Athos capris, and LifeBeam bicycle helmet, among other intelligent garb.Let us know what you like about Geek by taking our survey. Stay on targetlast_img read more

Truth About Cats and Dogs Veganism Is an Option

first_img Biotech startup Wild Earth is developing “the new generation” of pet food: clean, high-protein snacks that are healthy, humane, and environmentally friendly.The first of the Berkeley-based firm’s products—”based on deep science”—consists of human-grade koji, a mold used in East Asian cuisine for making soy sauce, miso, and sake.Normally grown directly on rice, potatoes, and other grains, koji (Aspergillus oryzae) is mixed straight into Wild Earth’s beet sugar solution. As reported by National Geographic, the elixir gets pressed, sliced, and baked like tofu to create a cheese cracker-esque treat.“When our love for non-human animals turns into animal advocacy, many of us choose to live a vegan lifestyle,” San Francisco-area writer Alexis Croswell said in a Wild Earth blog post. “That means ensuring that our companion animals can thrive on a cruelty-free diet as well.”But before you ditch that new bag of pet food, consider what it means for your cat or dog.Without an official definition of “high protein” for animal feeds, it’s hard to know exactly where to draw the line.“It’s a little arbitrary,” veterinary nutritionist Amy Farcas told NatGeo. “For healthy dogs, there’s no upper limit of protein intake, meaning that as long as they also meet their dietary fat requirements, dogs can do well on a high-protein diet.”In other words: bring on the koji!“Of course, dogs still need protein. They are just perfectly capable of getting it from non-meat sources,” veterinarian Jennifer Coates wrote in a Wild Earth post.Cats, meanwhile, need meat to receive certain nutrients. They can tolerate a “certain amount of plant material in their diet,” Farcas said, but have higher requirements for protein or fat than dogs and humans.Wild Earth, expected to release their first pet treats by June and a kibble-based food later this year, is also developing a lab-grown, meat-based cat food made of cultured mouse cells. Mmm… Stay on target Let us know what you like about Geek by taking our survey.center_img Driver Finds Dog With Throat Cut, Mouth Duct-Taped in OhioWatch: Dog Rescued After Collapsing From Heatstroke During Hike last_img read more